About us
Better things always
come full loop
BTTR Loop is a space for people who believe
there's always something new to learn.
our story
It started
with a
studio
It grew into something bigger
Better Projects started in 2021 as a creative studio with a simple goal: to make brands better.
Along the way, we started sharing our work, processes, and everything we learned. What began as a way to document our journey became a way to connect with thousands of people who shared our passion for creativity, design, and building something of their own.
We realized that some of the best things we've built came from the people we met, the knowledge we shared, and the opportunities that followed.
That's what inspired BTTR Loop. A space to bring everything we've learned, and everyone we've connected with, into one place.
founder & creative director
Built by a Designer, for Designers
Paola Rhon is a graphic designer and the Founder and Creative Director of Better Projects, a creative studio based in Monterrey, Mexico.
Since starting Better in 2021, she's worked with over 250 brands, built a creative team, and turned her passion for branding into a growing business.
She loves all things branding and design, but she's just as passionate about sharing what she's learned, connecting with other creatives, and helping them get better at what they do.
Paola Rhon
Founder & Creative Director
Better Projects
courses worth your time
